Marketing when you get down to it is building a list (database), whittling that list down to target the best candidates to whom your message would be most effective, and delivering that message effectively. In this article, we will be focusing on the process for building and narrowing down your database. We suggest using newly filed business lists as your starting point. New business owners are very likely to be in need of funding, completing lender compliance, building business credit, and optimizing all facets of their online marketing.
Step 1 is acquiring data to start building your list from. To do that we have provided a third-party national data supplier.
Step 2 is creating your unique data filters to whittle that list down. New business records normally include phone, address, contact name, contact email, industry code, major focus description, annual revenue and number of employees.
Step 3 is focusing your efforts by selecting the industry codes known to have better conversions. Codes beginning with 52 through 59 are primarily for those businesses selling merchandise. For example, code 5812 are businesses primarily selling food.
Codes beginning with 70 through 89 are offering services. For example, code 753 covers automotive repair shops of all types and Code 7623 are air conditioning service shops.
Codes beginning with 17 are construction trade contractors like plumbers, electricians, masons, drywallers, carpenters, roofers, etc. with code 78 covering landscapers.
Results have shown targeted businesses that typically have 20 or less employees convert well.
Spending just $1,000 a month should get you around 10,000 newly filed LLC business records.
Once you have obtained your records, you can use our 15 email templates along with 15 landing pages to create your email campaigns. Over the course of only one year, you could have 120,000 small business records that you can market to over and over again.
Sending one targeted email every 4 days will cover each new business record every 60 days and get your message out. By month three you could be marketing to 30,000 small business owners where even a one percent conversion rate may yield 300 completed success scans.