Paying for online ads can be cost effective if done in the right place and for the right amount spent per completed pre-qualified scan. It's essential to utilize targeted advertising strategies that focus on the prospect's specific needs and interests. Start by identifying key demographics, such as industry, company size, and geographic location, to tailor your messaging.

We have stated that your goal needs to be having at least 100 completed success scans a month on a very consistent basis. While online ads can be expensive, they can also be very productive if done right.

It is highly recommended that you seek online ad placement help and ongoing ad management rather than trying to do this program on your own. Most ad management services do not include your ad spending budget. 

Plan on targeting a number of longer keyword phrases which will help keep your pay per click costs down, and hopefully provide a tighter focus on your conversion responses.

Track which keyword phrases are converting to the largest number of completed success scans. Try to eliminate keyword phrases that may have a larger number of clicks but lower success scan conversions. 

Your success is tied to completed success scans and not the number of clicks. Incorporate clear calls to action and providing valuable resources, like whitepapers or webinars, can also enhance engagement and drive scans.